Overview

Christie's Education’s cutting-edge certificate course, Strategies for Success in the Art World, is designed to equip participants with comprehensive insights into the art market. This meticulously developed three-month programme connects learners with leading experts and peers in the field through our immersive virtual platform.

The course spans twelve weeks of virtual sessions, offering a deep dive into critical topics such as the dynamics of art advisory, art valuation, legal issues in art transactions, and effective art marketing and PR strategies. Tailored for those aiming to kick-start or advance their careers in art business, the programme provides a broad spectrum of knowledge including fraud prevention, philanthropy, collection care and securing funding. Participants will gain first-hand experience from art market leaders, fostering a thorough understanding of the sector's landscape and current trends.

Strategies for Success in the Art World is designed as a practical roadmap for your development within the art industry, providing you with a set of skills and knowledge that are highly transferable to the art world and its professional practices. Designed for individuals seeking to transition into the art sector or enhance their existing careers, this programme offers opportunities for professional growth. Whether aspiring collectors, art enthusiasts, or industry professionals, participants will emerge with the knowledge necessary to pursue art market jobs. By gaining a deep understanding of valuation techniques, legal frameworks, marketing strategies, and ethical considerations, participant’s will be well-positioned to excel in roles spanning galleries, auction houses, museums, advisory firms, and beyond. With its comprehensive curriculum and networking opportunities, this course is an indispensable resource for anyone serious about making a mark in the art world.

Any Questions?

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Schedule

Week 1: Introduction to the Art World and Key Players in the Market 

Dr. Thomas Flynn provides a foundational overview of the art market, primary and secondary markets, the auction process and the impacts of technology and social media. 

Week 2: Valuation and Appraisals 

Dr. Thomas Flynn dives into the intricacies of art valuation and appraisals, including rarity and the importance of provenance. 

Week 3: The Online Art Market 

Nico Epstein explores the dynamics and trends shaping the online art market, offering insights into digital platforms and strategies for success. 

Week 4: Payment Structures in the Art World 

Nico Epstein delves into the complexities of payment structures within the art world, how galleries, fairs, markets conduct transactions – including fair pay practice, paying artists and staff. 

Week 5: Contract Law 

Mishcon de Reya investigates legal frameworks governing contracts in the art market, ensuring participants understand their rights and obligations. 

Week 6: Intellectual Property Rights 

Mishcon de Reya navigates the nuances of intellectual property rights in the context of the art world, safeguarding creators' and owners' interests. 

Week 7: The Art of Advisory 

Nico Epstein returns with a lecture on art advisory, providing students with the fundamentals of advisory, addressing the needs of private vs corporate clients, coming to an agreement with clients and pricing structures for your business. 

Week 8: Art Swindlers. Avoiding Scams in Today’s Art World

Piero Tomassoni sheds light on deceptive practices in the art world, empowering participants to recognise and avoid fraudulent schemes, as we look at some of the most shocking fraud cases in the art market. 

Week 9: Marketing, PR and Communications in the Arts 

An art-world professional shares expertise on effective marketing, public relations, and communication strategies tailored to the art sector. 

Week 10: Caring for a Collection 

Georgia Powell imparts essential knowledge on collection care, preservation, and best practices for maintaining artworks over time. 

Week 11: Funding Structures in Creative Industries 

Anamaria Wills provides insights into funding opportunities and strategies for sustaining arts initiatives and organisations. 

Week 12: Philanthropy and Patronage 

Leslie Ramos explores the intersection of philanthropy and the arts, key drivers in the market, unrestricted vs. restricted gifts and what hinders philanthropy.  

*Schedule and topics are subject to change. 

Learning Outcomes

Ability to Navigate the Art Market
Understand the structure of the art market, including the roles of key players, the primary and secondary markets, and the impact of technology

Valuation Insight
Develop an understanding of art valuation and appraisals, focusing on critical factors like rarity and provenance, and learn to apply these skills.

Legal and Ethical Proficiency
Gain a comprehensive understanding of contract law, intellectual property rights, and ethical considerations in the art world to safeguard transactions and creative works.

Digital Literacy
Analyse and strategize for the growing online art market, learning about digital platforms and how they transform traditional art transactions.

Financial and Transactional Knowledge
Master various payment structures and funding models within the art world, including fair pay practices and financial management for artists and galleries.

Advisory and Negotiation Skills
Acquire essential skills in art advisory, including client relationship management, pricing structures, and negotiating agreements that meet both private and corporate client needs.

Fraud Prevention
Identify and prevent fraudulent practices in the art market by studying major fraud cases and learning techniques to detect deceit.

Marketing and Communication Strategies
Develop effective marketing, public relations, and communication strategies tailored to the art sector, to enhance visibility and impact.

Collection Care and Management
 Understand best practices for collection care, preservation, and management to ensure the longevity and integrity of artworks.

Philanthropic Engagement
Explore the dynamics of philanthropy in the arts, including understanding different types of gifts and the motivations behind art patronage.

Additional Information

 Please note that the full course fee must be paid by the commencement of the course.

About Livestream Courses

All virtual courses are delivered over Zoom with high quality sound & video. There will be an interactive Q & A with the academic as well as time for a group discussion through the lecture.

Recordings will be available to watch with unlimited playback for 14 days. Registrants will receive the viewing link following the class.

London Courses Department

+44 20 7839 9060

Email: shortcoursesuk@christies.com